InTDS ArchivebyMack Grenfell·Oct 27, 2021Conversion Lift Tests are Dead; Transitioning to Geo-ExperimentsWith conversion lift tests on the way out, geo-experiments provide a promising alternative for measuring lift on ad campaigns.
Mack Grenfell·Oct 15, 2021What if Performance Advertising isn’t Just an Analytics Scam?Countering all the myths in Rand Fishkin’s What if Performance Advertising Is Just an Analytics Scam?
InThe StartupbyMack Grenfell·Oct 7, 2021Building 2,000 Unique SEO Pages with GPT-3How I built 2k tailored SEO landing pages, in just a few hours, with Webflow & GPT-3
InTDS ArchivebyMack Grenfell·Feb 12, 2021Validating paid search ideas with calculusBy scraping data from keyword planner, you can use calculus to work out the maximum possible profit from a paid search campaign.
Mack Grenfell·Jan 18, 2021Paid Search: AdsAds are one of the core parts of a paid search account. So how do they work, what are they made up of, and how do you build good ads?
InThe StartupbyMack Grenfell·Jan 16, 2021Dear Facebook Advertisers, Stop Running Traffic CampaignsIf you browse any sort of online forum about digital advertising, there’s one piece of advice that routinely gets offered to new…A response icon1A response icon1
Mack Grenfell·Jan 11, 2021Paid Search: KeywordsKeywords are the most fundamental building block of paid search, so knowing their ins and outs can pay dividends.
InThe StartupbyMack Grenfell·Jan 10, 2021How Did Uber Waste So Much Ad Money?If you had to waste $100m a year in ad spend, how would you do it?
Mack Grenfell·Jan 4, 2021Paid Search: Account StructuresHaving a solid account structure is key to actually being able to run paid search campaigns profitably.
Mack Grenfell·Dec 28, 2020Paid Search: Auction MechanicsAuction mechanics are often overlooked, but they’re a natural starting point to understanding how paid search works.
