How Did Uber Waste So Much Ad Money?

Uber’s ad troubles aren’t recent news. As early as the start of 2020, there were stories coming out about how they’d realised they’d wasted huge multi-million dollar budgets on fraudulent ads.

For some reason, these stories only received limited attention at the time, and mostly just from within the marketing community. At the start of 2021 however they re-emerged, and with that brought a whole new wave of people asking: how did Uber waste that much ad spend?